Thursday, June 5, 2014

Are Surveys a Thing of the Past?

Recently I read a quick article in the New York Times entitled "Why People Hate Taking Surveys," just hearing this title made me think of the last time I was asked to take a survey and how quickly I shot down the opportunity. Unexpectedly the article (which can be found here) cited different reasons than I had expected as to why American's are growing less and less likely to respond to surveys. The article quoted one woman who said "One time when I asked a pollster who was sponsoring the poll, she would not tell me. If she couldn't be honest with me, why should I talk to her?" and another man that said "most 'pollsters' are sales campaigners." The first woman had clear distrust with the pollster and this caused her to turn down the survey. The man on the other hand had a distrust in the intentions of the pollster. He does not believe that the pollster is really calling for the reasons they say the are. I was astonished that the article argued for distrust to be the reason people hate surveys. I was certain that the leading reason would be American's lack of time. 

We have all heard the saying "time is money" and I would argue that today this is becoming more and more true. American's can now do nearly anything while on the go through their smart phones and just about everything seems to be getting more and more rushed. I can't remember the last time I did not turn down a sales call because I had more important things that needed to get done than listen to an automated voice or respond to a few questions. American's becoming more hurried is a trend that I believe we will see continue to grow in the years to come and in turn this will make survey less desirable. How does limited time affect you? Do you think time is a larger or smaller factor in the decline of surveys than distrust?

1 comment:

  1. Peter, Some interesting ideas here. (And quite a rush to blog in June!).

    This post starts with promise and a clear link to an article. But you never really take the article to a new place by analyzing the language or by taking a strong stand on the direction of our hurried country.

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